Digital Marketing Manager
Job Details
We are seeking a dynamic Digital Marketing Manager to lead our digital campaigns and optimise student recruitment through digital channels. The successful candidate will be responsible for planning, delivering, and analysing both online and offline campaigns, maintaining and growing our digital presence through SEO, SEM, and the latest digital trends. This role includes line managing the Marketing & Communications Assistant (Social) position and deputising in the absence of the Head of Marketing & Communications.
Salary - £36,694 - £40,083
Location - Cross Campus
Hours - 37 hours per week, 52 weeks of the year
Contract Type - Permanent
Reference - SR1710
TO APPLY FOR THIS ROLE, PLEASE HEAD TO THE USP COLLEGE WEBSITE
Duties & Responsibilities
- Optimise website UX and SEO to maximise conversion/goal completion of website visitors.
- Lead on the creation, monitoring, analysis and optimisation of digital marketing campaigns, including SEM, PPC, and email.
- Develop and implement a digital marketing strategy aligned with the recruitment plan.
- Lead CMS, SEO and SEM efforts, including implementing an effective strategy, which includes sourcing stories and increasing PR digital presence.
- Track conversion rates, monitor effectiveness of campaigns and make recommendations using a range of tools including Google Analytics, Google Ads, and Tag Manager.
- Advise on best digital practise & trends and implement this across the marketing team.
- Manage the digital and campaign spend to ensure ROI and accurate and effective spending
Job Requirements:
- Prior experience in a digital marketing role.
- Expertise in creating and interpreting ROI reports.
- Knowledge of SEO, social media, email marketing, digital advertising, and digital reporting.
- Degree Qualification (preferably within subject area)
The right candidate will have:
- Ability to engage with young adults for events, media stories, and case studies.
- Innovative and analytically minded.
- Highly organised and efficient.
- Excellent presentational and communication skills.
- Strong copywriting and proofreading skills.
- Flexibility and ability to work under pressure in a changing environment.
- Good time management and organizational skills.
- Driving license and own vehicle.
Why choose us:
Our strategy is to create a Career Focused, Digital Learning environment, ensuring that the learner experience and our relationship within our community, local and regional employers, are at the heart of everything we do. We are proud to be selected as finalists for the AoC Beacon awards for effective use of digital Technology in FE. Providing a high achieving, focused learning environment allowing our students to achieve the grades they need for higher educations, or the skills and aptitude required to secure a suitable role in their chosen career. Our college is set in the leafy suburbs of Essex, with easy access to surrounding areas and amenities, we are based in a well-connected location both by road and rail.
What we offer:
- A dedicated and friendly team of professionals who are keen to develop and learn.
- Excellent pension provision
- Annual Staff Awards
- CPD days - opportunities to grow and development through mentorship and coaching
- Free onsite parking
- Staff appreciation days
- Eye care vouchers
- Onsite Starbucks & Restaurant
- Well-being days & activities
- Electric Vehicle Scheme*
- Discounted gym membership.
- Fully immersive teaching rooms allowing online teaching simultaneously at multiple locations.
- Hybrid Working available.
- Free Employee Assistance Programme available 24/7, 365 days offering legal & financial advice, as well as general support & guidance.
*subject to terms & conditions