PR Placement

About Butlin's

At Butlin’s, we’re all about fun, excitement, and adventure by the bucketload! For over 80 years we’ve been delighting hundreds of thousands of guests each year, whether on a non-stop action family break or our epic Adult only Big Weekenders.
 

Ask any of our team, past and present, and one of the best things they’ll say about working at Butlin’s is our culture! We’re all about providing our guests with an Altogether More Entertaining and Fun Break, brought to life through our three mighty values.
So, if you want a role where you Create Smiles, where you aren’t afraid to Get Stuck In and where the team genuinely Cares For Each Other – this could be the perfect fit for you.

There has never been a more exciting time to join Butlin’s!

About The Role 

We are looking for someone to join our marketing team on a year long placement as a PR & Press Office Executive. This could be a great opportunity for someone doing a sandwich year degree course or a recent graduate looking for their first role. 

Working closely with the PR Manager, you will support with the day-to-day running of our press office and the planning, executing and reporting of our overall PR activity to help develop your understanding of the processes involved in PR and the skills needed to do this role.  

You will work alongside our external agencies where you’ll be involved in creating consumer campaigns for our family and Big Weekender breaks, handle issues and crisis comms when they arise and projects to support our Conferences & Events team. 

You’ll be responsible for proactively preparing press releases and reactively drafting statements to media requests. Getting key target media to experience Butlin’s for themselves is also an important part of the role so you will manage press trip requests alongside planning, in their entirety, individual media visits and host group trips in line with the business needs. 

Whilst the creative side is really important, you will also be responsible for evaluating and reporting on campaigns and proposing changes where needed. You’ll also need to ensure the press area of the Butlin’s website remains up to date, working closely with the digital team. 

Building relationships with key national and regional media is important, so they’ll be plenty of opportunities to spend time in our three resorts – both in a work capacity but as a guest with family and friends to really understand the Butlin’s proposition.  

With your first step into the world of PR, this role will be a great start to your career in this exciting, fast-paced industry. 

About You

This 12-month placement is an exciting opportunity for someone who wants to pursue a career in PR who has completed or is part way through a degree in PR, media relations or marketing.

Butlin’s will provide a fantastic environment to learn and implement your knowledge and skills that will prove to be valuable for your PR career. You will develop valuable experience working for a leading UK travel and leisure brand.  
 

You need to have an interest of what’s going on in the media that is relevant to Butlin’s and know how to use basic media and research tools to discover important, relevant information and insight on journalists. 

This role will involve building relationships with key stakeholders within the business, so being proactive and a great written and verbal communicator is important.  

There will be a great mix of proactive and reactive tasks, so you should be able to prioritise workload. You should also enjoy a fast-paced environment and not be afraid to try new things.